The people behind Omniscion wanted a bold brand that stood out in the data collection world.
Brand Specs
Behind Omniscion:
Omniscion is a company that helps other businesses make data driven decisions.
They do this by collecting data points that are necessary to inform that specific business.
The brand they wanted should speak to this.
Brand Specs
Brand in Action:
I opted for a cool color palette to instill a sense of calm and security.
The gradient was to speak to the fluidity of the research.
Finally, for the main visual image (the logo mark) I opted to use pointillism. I felt pointillism spoke well to the many data points that are collected to inform this companies decisions.
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The final result was very well received by the people behind this data collection company and no alterations were needed.