Flighty Fowl is a food truck company based in Colorado Springs. The Head Chef was looking to launch this truck with a lot of flair and humor behind the brand and a website that showed his audience where he would be located.
Brand Direction
The owner had the following in mind for his brand:
Cartoon Style - Chicken running or flying
Bright colors that stand out in a crowd
An aviator helmet on on the chicken
Final Brand & Ideation
My process:
I started with an idea to go with a “Charlie Brown” style illustration. The owner indicated they had envisioned a more “Family Guy” style so I pivoted to this final cartoon.
I wanted to use warm and inviting colors to signify the spice behind these amazing wings.
The font pairing was a fun brush script for an accent font, and a tall bold sans serif for readability at far distances.
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The owner loved the final design; the full brand included the design for their menu, their business cards, their truck wrap and their website.
Web Design Specs
Their site needed the following:
Showcase their menu and a few images of their food.
Have a contact page for them to request the food truck at certain locations or for private parties.
Show their upcoming event locations in Google Maps so it would be easy for customers to find them.
They wanted to maintain the site in-house.
Upgraded Brand
How I approached the Design:
First I chose Wix as their platform. Wix is simple enough for them to maintain on their own without the risk of breaking the site (heyo wordpress), but it’s powerful enough to have decent site speed and allows full customization.
I integrated Google Analytics and Google Maps into their site, so updating their locations and placing a pin on the map would make it simple for users to navigate to using their devices.
Lastly, the menu. Rather than integrating a PDF, I formatted the menu directly into the website to improve their search engine results. This also allows them to update items without having to edit a PDF and reupload that to the site.
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The site and brand launched in spring of 2021. They have continued to maintain the site on their own and have reported no issues in the functionality of their site.
