This is the menu design for "Flighty Fowl". "Flighty Fowl" is a food truck based in Colorado Springs, Colorado. This design is shown in a retro monitor.

Brand Identities that
are Uniquely Yours

Your brand is how you communicate and connect with your audience. This requires target audience and market research to ensure you reach the right people and stand out in your market. Skip the Canva BS.

Get it done right, the first time.

Convert.
Grab.
Speak.
Entice.
Resonate.
Work.

Logo Design

Brand Voice

Brand Guide

Pattern Design

Iconography

Logo Design

Brand Voice

Brand Guide

Pattern Design

Iconography

Branding Services

Your business deserves a complete brand. AMUX Designs offers brand packages that suite businesses at each stage. Whether you are looking to launch a new business, or retarget, refresh, and rebrand - AMUX is ready to get your unique look in front of your audience.

Logo Design

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Get a unique logo design, completely customized for your business and your target audience. Prior to beginning the logo design process, I conduct a series of research on your audience and your market. This ensures your logo stands out among your competitors, and resonates with the correct audience.  

Brand Kit

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Complete brand kits involve all the assets you need to make an impression. Aside from the logo design, you will also get: 

  • Pattern Design

  • Iconography & Illustrations

  • Typography & Color Palette

Marketing Materials

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Most of my clients want to launch their new brand either on social media or at a tradeshow. I offer various marketing materials that are specific to your launch. Choose from:

  • Print marketing materials (business cards, pull up banners, bifolds, and more)

  • Social Media Graphics (profile images, covers, and announcements)

  • Product packaging designs (food truck wraps, jar labels, window decals, package box designs)

Brand Guide

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Each Brand Kit comes with a guide on how to utilize your brand assets and explains the overall brand choices. You will also get each asset exported in both vector format, high resolution image format, and web size format so you can use your brand across all forms of media.

The Process
The logo design for "Pioneer Festival" located in Florida. This is a festival for homesteading. The logo design is shown in a retro computer monitor.The logo for Hemingway Woodshop located in Eagan, Minnesota. This logo contains a wood plainer as the main icon for the brand, coupled with a lumber jack to speak to the location - Minnesota (Paul Bunyon). The logo is placed in a retro monitor. The logo design for "Get Fish Slapped", a marketing agency located in Florida. The logo design is shown in a retro computer monitor.The logo for TipTree.io contains a vinyl record as their logo icon. They are headquartered in Minnesota and their target audience in musicians. This logo design is shown in a retro monitor.
A print design for Atlantic Bedding & Furniture.

"She created an entire brand identity standard for us and followed through on several incredibly designs for multiple types of media."

-Atlantic Bedding & Furniture

Cartoon hand pointing down.
Red Recover is a medical company that utilizes PhotoBioModulation Therapy to accelerate healing. They are located in Minnesota. This logo is shown in a retro monitor. North Coast Caulking is a caulking company that operates in the Twin Cities, Minnesota. The brand utilizes a rooster to create a fun play on the word "Caulk". This is shown in a retro computer monitor.This is the logo design for "Violet House". They are a cosmetic company located in Colorado. This features minimalistic line drawn floral graphics surrounding the text "Violet House Company". This logo is shown in a retro monitor. The logo design for "Omniscion" located in Minnesota. This is a company that collects data to make informed decisions for other businesses. The logo design is shown in a retro computer monitor.

My Process

The branding process is completed in four steps with the help of a custom client portal that houses the process from start to finish. The overall timeline depends on the specifics of the project, but expect between two to four weeks from project start.

Discovery

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During the discovery phase, we discuss the following: 

  • Your business, your market, and your audience

  • Any preferences on style, color, and overall direction

  • If this is a re-design, why are you re-designing? What wasn't working for your brand and are you looking for a refresh or complete overhaul.

Audience & Market Research

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Once the initial discovery is completed, the analysis on your market and your target audience begins. We need to understand where your audience is active and how to best reach them. Examine any trends that may work in favor with your brand. Lastly, take a look at the overall market and your direct competitors. This allows us to create a brand that is without a doubt, uniquely yours and stands out.

Brand Development

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Now that we have a full understanding of the direction you want to go, the scope of your market, and the your target audience - the fun begins.

This is the development stage where I piece it all together.

Brand Reveal

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Your brand comes to life.
The brand reveal will showcase two brands that are aligned with the direction we discussed in the discovery phase. You pick the final direction and then we process any final edits.

Get a Quote

Pricing & Quote

AMUX Designs offers a variety of branding services including new brand creation, brand refresh, and redesigns.

Below are price ranges for sites that tend to fall into these three categories. For an official quote, fill out the form below.

Launch a New Brand

Starting a new business? You’ll need a complete brand kit that allows you to launch and make an impact.

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Audience & Market Research

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Primary & Secondary Logo

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Color Palette & Typography

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Pattern Design

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Brand Guide

Add On's: Social Media Announcements, Social Cover Images & Logos, Iconography, Motion Icons, Business Cards, Print Marketing Materials, and Merch.

$1,500 - $3,000

Brands in Need of a Refresh

If you’ve been in business for a bit and are looking to refresh your brand but keep the essence - this would be the best option.

Green Checkmark

Audience & Market Research

Green Checkmark

Primary & Secondary Logo

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Refresh Colors & Typography

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Pattern Design

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Brand Guide

Add On's: Social Media Announcements, Social Cover Images & Logos, Iconography, Motion Icons, Business Cards, Print Marketing Materials, and Merch.

$2,000 - $3,000

Complete Brand Redesign

This is for businesses whose brand isn’t reaching their audience or standing out in their market. Brand redesigns need to be done carefully and strategically.

Green Checkmark

Analyze Current Brand

Green Checkmark

Audience & Market Research

Green Checkmark

Logo Redesign

Green Checkmark

Color Palette & Typography

Green Checkmark

Pattern Design

Green Checkmark

Brand Guide

Add On's: Social Media Announcements, Social Cover Images & Logos, Iconography, Motion Icons, Business Cards, Print Marketing Materials, and Merch.

$2,500 - $3,500

Branding Quote Form

AMUX Designs does customized design creations and redesigns.
You'll receive the quote within 24 hours Mon - Fri; quotes provided are good for 30 days.

Your quote request has been received! Expect your quote within 24 hours, Monday through Friday.
Ruh Roh Raggy! Something went wrong. If the issue persists, email me at info@abigailmercer.com
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Schedule a 15-Minute Call

Need help picking the option that suits your business best? Schedule a quick call and get your questions answered.

Schedule Video Chat

Brand Development Process

01.

Briefing

You fill out a brief that tells me everything I need to know about your business, your target audience, and your market. This information allows me to create a strategic plan to appeal to your target audience.

02.

Analysis

I review the information provided in the brief you filled out and any branding or website assets that are being used. I research your market and your target audience and create a plan based on that research.

03.

Mood Boards & Ideation

The fun begins: I go through my creative process to come up with a few directions we could go with your brand. Here is where we pick the overall look, feel, and voice.

04.

Develop

With the information gathered in the previous three steps, I begin to develop your brand keeping these in mind:

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Color and font psychology
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Consumer psychology
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Market positioning & competitors
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Brand voice
05.

Brand Reveal

The best part: you get to see your brand come to life.
Need adjustments? We go through 3 rounds of revisions before you get the final product.

What's included?

You'll get a complete brand guideline as well as all brand assets.
This is dependent on your customized package, but most common assets are: 
Logo Designs, social icons and graphics, mascots, patterns, and fonts.

Ready to get started?

Get a Quote

Words from Clients

An image featuring the web design for the "THERATEC WEARABLE SENSOR" highlights three visuals. Key features include tracking physical therapy, measuring range of motion and reps, and real-time data communication with clinicians via Bluetooth—seamlessly integrated into an intuitive user experience design. Located in Saint Paul, MN.
"I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!"
-Kerri Byers
Theratec Inc.
The logo design for "Get Fish Slapped", a marketing agency located in Florida. The logo design is shown in a retro computer monitor.
Abbi is an incredibly talented and efficient designer who has been a tremendous asset to our agency. We’re so grateful to have Abbi as an extension of our team and highly recommend her for any design needs!
-Tracy McCoy
Get Fish Slapped Marketing Agency
A magazine advertisement for Atlantic Bedding & Furniture. Designed by Abigail Mercer. Graphic Design - Print Design.
"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."
-Christina Tonoco
Atlantic Bedding & Furniture
An image of the web design detailing the therapeutic approach at Restore Neurorehab in Chicago, Illinois. It includes their specialized services: Physical Therapy, Occupational Therapy, and Speech Therapy. A commitment to personalized treatment for neurological conditions is emphasized.
"Abbi is one of those rare individuals that works her right and left brain equally well.  She's knowledgeable, organized and prompt.  She  brings creative genius to the process."
-Mark Fasik
Restore Neuro Rehab
The landing page for the original design of REMastered Sleep. It shows the above the fold section of the website with call to actions such as "shop now" and "learn about myofunctional therapy". The design has a blue to purple gradient background.
"Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website and design needs."
-Anderson Olmanson
CEO REMastered Sleep
Luminary Divorce Coaching Logo. A circle withe the letters "LDC" in the center. There is an arrow that goes through the arrow at a 45 degree angle. It appears to be passing through the circle.
"Abbi is incredible. I love how my website turned out."
-Rachel Snow
Luminary Divorce Coaching
An illustrative animation of a woman suffering from brain fog. Monoline - Minimalism Style. For Restore Neuro Rehab Center
She went above and beyond by anticipating our needs and explaining the nuances to providing a strong user experience. If you know what you want but don't know how to get there, Abbi will make it a reality.
-Chad Cunningham
Restore Neuro Rehab

Testimonials

An image featuring the web design for the "THERATEC WEARABLE SENSOR" highlights three visuals. Key features include tracking physical therapy, measuring range of motion and reps, and real-time data communication with clinicians via Bluetooth—seamlessly integrated into an intuitive user experience design. Located in Saint Paul, MN.
"I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!"
-Kerri Byers
Theratec Inc.
A magazine advertisement for Atlantic Bedding & Furniture. Designed by Abigail Mercer. Graphic Design - Print Design.
"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."
-Christina Tonoco
Atlantic Bedding & Furniture
An image of the web design detailing the therapeutic approach at Restore Neurorehab in Chicago, Illinois. It includes their specialized services: Physical Therapy, Occupational Therapy, and Speech Therapy. A commitment to personalized treatment for neurological conditions is emphasized.
"Abbi is one of those rare individuals that works her right and left brain equally well.  She's knowledgeable, organized and prompt.  She  brings creative genius to the process."
-Mark Fasik
Restore Neuro Rehab
The landing page for the original design of REMastered Sleep. It shows the above the fold section of the website with call to actions such as "shop now" and "learn about myofunctional therapy". The design has a blue to purple gradient background.
"Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website and design needs."
-Anderson Olmanson
CEO REMastered Sleep
The logo design for "Get Fish Slapped", a marketing agency located in Florida. The logo design is shown in a retro computer monitor.
Abbi is an incredibly talented and efficient designer who has been a tremendous asset to our agency. We’re so grateful to have Abbi as an extension of our team and highly recommend her for any design needs!
-Tracy McCoy
Get Fish Slapped Marketing Agency
An illustrative animation of a woman suffering from brain fog. Monoline - Minimalism Style. For Restore Neuro Rehab Center
She went above and beyond by anticipating our needs and explaining the nuances to providing a strong user experience. If you know what you want but don't know how to get there, Abbi will make it a reality.
-Chad Cunningham
Restore Neuro Rehab
Luminary Divorce Coaching Logo. A circle withe the letters "LDC" in the center. There is an arrow that goes through the arrow at a 45 degree angle. It appears to be passing through the circle.
"Abbi is incredible. I love how my website turned out."
-Rachel Snow
Luminary Divorce Coaching

Testimonials

An image featuring the web design for the "THERATEC WEARABLE SENSOR" highlights three visuals. Key features include tracking physical therapy, measuring range of motion and reps, and real-time data communication with clinicians via Bluetooth—seamlessly integrated into an intuitive user experience design. Located in Saint Paul, MN.
"I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!"
-Kerri Byers
Theratec Inc.
A magazine advertisement for Atlantic Bedding & Furniture. Designed by Abigail Mercer. Graphic Design - Print Design.
"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."
-Christina Tonoco
Atlantic Bedding & Furniture
An image of the web design detailing the therapeutic approach at Restore Neurorehab in Chicago, Illinois. It includes their specialized services: Physical Therapy, Occupational Therapy, and Speech Therapy. A commitment to personalized treatment for neurological conditions is emphasized.
"Abbi is one of those rare individuals that works her right and left brain equally well.  She's knowledgeable, organized and prompt.  She  brings creative genius to the process."
-Mark Fasik
Restore Neuro Rehab
The landing page for the original design of REMastered Sleep. It shows the above the fold section of the website with call to actions such as "shop now" and "learn about myofunctional therapy". The design has a blue to purple gradient background.
"Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website and design needs."
-Anderson Olmanson
CEO REMastered Sleep
The logo design for "Get Fish Slapped", a marketing agency located in Florida. The logo design is shown in a retro computer monitor.
Abbi is an incredibly talented and efficient designer who has been a tremendous asset to our agency. We’re so grateful to have Abbi as an extension of our team and highly recommend her for any design needs!
-Tracy McCoy
Get Fish Slapped Marketing Agency
An illustrative animation of a woman suffering from brain fog. Monoline - Minimalism Style. For Restore Neuro Rehab Center
She went above and beyond by anticipating our needs and explaining the nuances to providing a strong user experience. If you know what you want but don't know how to get there, Abbi will make it a reality.
-Chad Cunningham
Restore Neuro Rehab
Luminary Divorce Coaching Logo. A circle withe the letters "LDC" in the center. There is an arrow that goes through the arrow at a 45 degree angle. It appears to be passing through the circle.
"Abbi is incredible. I love how my website turned out."
-Rachel Snow
Luminary Divorce Coaching

Case Studies

Eagan Wave Soccer Club | Logo Design Eagan Wave Soccer Club (located in Eagan, MN) | Brand Identity | Logo Design | AMUX Designs

Eagan Wave Soccer Club

The Challenge:

Creating a modern logo that incorporated the following elements: state of Minnesota, soccer ball, and a wave. This needed to be simple enough to be seen well when printed on jersey’s and other merchandise.

The solution:

I created a new landing page design that condensed long wordy paragraphs into call outs so the user could make better sense of what TipTree had to offer. I re-designed the overall flow of the site to guide the user into signing up for the platform, rather than overwhelming the user with too much information that wasn’t properly organized.

Green Checkmark

Incorporate a wave, MN, and a soccer ball

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Modern badge style

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Easy to print

The Numbers:

This was a brand re-design done pro bono and no data was collected. The design has been well received by the community and I was issued a very enthusiastic “thank you” from the club.

A yellow t-shirt displays a mascot logo featuring a bird wearing aviator goggles and a scarf, with the text "Flighty Fowl" above the illustration. The bird appears to be in mid-flight against a circular background, this showcase Flighty Fowl's brand and logo design created by AMUX Designs.Flight Fowl Logo Design and Brand Mascot

Flighty Fowl

The Challenge:

Create a brand that is bright, fun, with bit a humor. They wanted a cartoon-style mascot logo and a brand that would turn heads when implemented on their food-truck design.

The solution:

I created a cartoon of a chicken with an aviator helmet, bursting through a backdrop. Their colors are bold - orange, yellow, bright blue, and deep maroon. These created high contrast, perfect for a food truck. I completed this with a bold slab-sans-serif font that screamed “come and get it” and a fun, script font that kept it casual.

Green Checkmark

Bright & Fun

Green Checkmark

Captivating to stand out as a Food Truck

Green Checkmark

Humorous Mascot Logo

The Numbers:

This was a custom brand and mascot. It’s been nearly three years and the food-truck is going strong. They’ve won the title “best of the west, wing fest” and have continued utilizing this brand to sell their best mother-cluckin’ wings.

View Live Site
Web Design page for Tip Tree.io, featuring an older man playing guitar in St. Paul, Minnesota. The service offers verified talent, secure booking, and a variety of music genres. Additional features include the storage of paperwork and access to top musicians.This is the application design for a fan funnel for TipTree.io. The goal of this was to get people to scan a QR code with the intent to tip artists/musicians and gather their email address to build their fan following.

TipTree.io

The Challenge:

TipTree.io wanted to better communicate who they are and what solutions they offered their audience. They offer a subscription based platform for musicians that allows musicians to collect tips, create landing pages, and utilize email marketing to communicate with fans. They want this to be a seamless platform that improves musicians lives and gives them more time to do what they love, play music.

The solution:

I scraped the entire design created by Bullseye Media. Their new site design is branded properly and shows the technology they talk about, rather than showing images that had nothing to do with their business. We focused on providing information based on research to improve their conversion and the overall visual design. Their target audience: PT Clinicians.

Green Checkmark

Appeal to musicians seeking gigs

Green Checkmark

Has a simple user flow

Green Checkmark

Exhibit joy and energy

The Numbers:

Since launching their brand-redesign coupled with their landing page re-design (also performed by me) they reported a 22.6% increase in conversion after doing an A/B test of their old brand and site against the re-design.

View Live Site

Frequently Asked Questions

A cartoon hand pointing to the Right.
I created a logo in Canva - Why should I get a professional to recreate it?

Canva has it's place in the design world. It's great for quick social media designs to speed up the process of creating posts.

When it comes to logo designs, it fails it's customers. By creating your logo in Canva, you give up the ability to truly own your logo and to trademark it. This is due to licensing issues.

Aside from the inability to truly own your logo, you will likely have a logo that blends into the many that are turning to this platform. This means you won't have a logo that stands out in your market, and you likely won't be connecting with your target audience.

Essentially, you'll be one of many with a generic design trying to break through the noise. It's better to save yourself the headache of a redesign; hire a professional.

A cartoon hand pointing to the Right.
How long does the branding process take?

Creating a brand identity typically takes between 2 - 3 weeks; this is dependent upon the package you've chosen, and the client response time.

This timeline begins after our Discovery Call and the brand questionnaire is completed.

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What if I need both branding and a website? Do you offer a combination package?

I offer 10% discounts on each package when signing up for both a web and branding package.

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How does user experience play into branding and market positioning?

User experience design is the study of how a user interacts with a physical or digital product. Studies show, users are more likely to invest in products / services from brands that invest in UX Design as it provides better usability and ease of use.

With a return rate of up to $100 for every $1 spent on UX - it's hard to argue against investing in UX.

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I am an entrepreneur with a lot of projects. Is there a price cut if I want to purchase multiple branding packages?

For those looking for routine design work - it's best to sign up for a retainer package.

If you are simply looking for two to three brand projects and don't wish to sign up for a retainer, I offer a 10% discount when you sign up for all at once.

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How many revisions am I allowed?

I want you to love your brand. Even more so, I want your audience to love your brand. I've curated a process that gets us on the same page with the direction of your brand; each package comes with two rounds of revisions.

Client Testimonials

Restore Neuro Rehab

"If you know what you want but don't know how to get there, Abbi will make it a reality."

-Chad Cunningham-
Clinician

REMastered Sleep

"Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website and design needs."

-Anders Olmanson-
Owner

Atlantic Bedding

"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."

-Christina Tonocco-
Owner
A retro cartoon hand pointing up.