A brand identity is a collection of visual assets such as patterns, images, the logo and its respective variants, and more. When these elements come together it creates a consistent visual identity that relates to your audience.
Creating a visual identity and a voice will help you connect better with your audience and give them confidence in your business. Establishing a consistent brand identity that was created with your audience in mind gives you a better chance of not only making an impression on your target audience, but creating a lasting impression and the higher possibility of brand recall.
When you hire a brand designer, be sure the packages they offer include the following items:
These are pretty basic assets, and most brand designers would have a package that contains all these elements. Some brand designers offer custom illustrations, animations, stock images, and other custom elements depending on your market and what you may require to launch a successful brand.
